Selling Your High Country Luxury Property

Luxury home sales in the High Country have increased dramatically over the last couple of years as million-dollar home sales QUINTUPLE since 2018! In 2021, there were 218 sales over 1 million on the High Country MLS, with 33 of those sales being over 2 million. As you can see, High Country Luxury Real Estate is growing fast and gaining attention from affluent buyers from all over the world. If you are in the process of relocating or changing the course of your investment portfolio because of this dynamically shifting marketing, here are five things to know when you are considering selling your High Country Luxury Home.

1. Hire a LOCAL & Qualified Professional for Selling Your High Country Luxury Property

This professional must have a vast understanding of the current market, data, technology, and marketing, specifically in the High Country. High Country real estate is a vastly unique market due to its location, range of activities, cultures, and mix of amenities. By having roots and connections to the local communities and businesses, the perfect High Country Luxury Realtor will have an arsenal of networks to protect your investment and the ability to market it to the right buyer. Furthermore, your agent needs to be qualified through a solid luxury sales record and equipped with the designated marketing tools to ensure that your property is presented to the most qualified buyers while getting you the most money in the shortest time. Selling your luxury property is not a standardized process, and will be tailored to you. Once you have selected the perfect Luxury REALTOR®, it is their job to ensure that the remaining steps and stages of the selling process are stress-free and reach a favorable outcome.

2. Get your home ready for market and price it right from the start.

Getting your property ready for the market could include staging, decluttering, touching up paint, replacing old appliances, or updating fixtures. These “upgrades” may cost money on the front end but will undoubtedly make you more in the long run. Pricing is one of the most crucial aspects of selling your property quickly and in a profitable manner. Many factors go into pricing a property accurately, including (but not limited to) location, size of the estate, market conditions, acreage, property condition, upgrades, amenities, and finishes. An overpriced property will sit, even in a seller’s market. Pricing a property correctly will create a buzz amongst the best audience and may drive offers over the listed price.

Photo by Angèle Kamp on Unsplash

3. Have a strategic marketing plan.

Here is where your real estate professional comes into action. Customized to each seller’s needs and the property specifications, marketing your property precisely to the right group of buyers is key. The most vital elements to properly marketing a luxury property are high-resolution photos, video walk-throughs, and possibly 3D MatterPort Tours. These high-quality visual and print materials guide potential investors through the delicacies and eloquence of these luxury estates. Use these visual aids in a campaign online featuring the property on the MLS, Zillow, Trulia,, and the like- and featuring luxury properties in places and Proxio’s Global Real Estate Network. Additional technology tools include email campaigns, investor marketing, and social media campaigns.

4. Sell the Story of your Home.

For an outsider, it can be challenging to know all the things that make your property special in just a short visit/ showing. It is essential to share your home’s story with those potential buyers through marketing tools.

  • What makes it unique?
  • What are some features or qualities about the property that one may overlook on first look?
  • Are there master-crafted elements? If so, by whom?
  • Is there a special place to enjoy a sunset, sip coffee, or a stroll?

These particular elements are an asset to your High Country Luxury property. Like art and antiques, Luxury buyers are interested in more than the price- they are investing in the property’s history!

5. Understanding Who the Luxury Buyers are

In today’s market, the luxury buyer can come from many places and span dramatically in age and desires, though most are savvy when purchasing real estate. A true Luxury Real Estate professional knows where and how to present investment opportunities by utilizing their strong networks of affiliates and cohorts. Additionally, by staying at the forefront of market trends, communication, and capital ventures, the perfect luxury agent will be able to have your property in front of potential buyers.

Photo by Marten Newhall on Unsplash

Although the above items are priorities when considering selling your High Country Luxury Property, there are many additional components that- much like any real estate market- are constantly evolving.  The luxury liaisons at 828 Luxury Real Estate are certified and substantially equipped with the tools to do the job correctly and professionally. For any additional questions or inquiries, please visit our Selling High County Luxury Homepage or contact Sarah B. Long at [email protected]. • 828-773-2413


About the Author
I am a native of Knoxville, Tennessee, but I have been in North Carolina since1997 when I moved to Boone to attend Appalachian State University. I earned my degree in Theatre Education and Communications. While at ASU I met my husband, Matt Long, a Boone native and general contractor, and gained a heart for these mountains and my beloved ASU Mountaineers. After graduation, I spent 5 years teaching in Charlotte before being given the opportunity to move back to the High Country. In 2007 I earned my NC Real Estate License and began in full-time brokerage. In 2010 I helped to open a franchise brokerage in the High Country. I gained impactful knowledge and built important relationships during my 8 years there, but began to feel the calling to get back to my roots.

In June of 2018, my dream became a reality when I opened 828 Real Estate. We are a boutique brokerage that is locally focused, community-minded and client-driven. I feel so fortunate to be in a career that I love, have opportunities to serve wonderful clients, and get to work with the best team here at 828 Real Estate.

I am a member of The High Country Association of Realtors, the North Carolina Association of Realtors, the National Association of Realtors. I am a member the Boone Chamber of Commerce and I am on the board for the Downtown Boone Development Association. I have also completed the Realtor  e-Pro certification that specifically focuses on the technology tools needed in the purchase or sale of a property. Additionally, I have earned my CLHMS Designation. (Certified Luxury Home Marketing Specialist) and a qualified Affiliate. Over the years I have been awarded various Top Producer Awards. I am honored each year to be invited to the Top 50 Brokers in the High Country celebration.

My husband and I reside in downtown Boone and have 2 beautiful children, Sadie Rose and Levi. We attend Alliance Bible Fellowship and stay connected by serving the community and supporting local non-profits like Western Youth Network, The Appalachian Theatre and Valle Crucis Community Park. We love to spend time outside hiking, playing on the river, running with their dog, Emmie Lou, hitting the slopes and making the most of our time in this amazing place we get to call home!